Brand Identity · Social Media Design · Content Strategymedia minded
THE PROJECT
Media Minded is a pop culture podcast and digital brand I developed from the ground up. I created the visual identity, original illustrations, and social content to make pop culture commentary feel playful, approachable, and visually distinct.
A FLEXIBLE VISUAL IDENTITY
Recurring characters, bold color, and speech-bubble graphics create consistency across the brand while allowing each episode and announcement to have its own personality.
THE TAKEAWAY
Media Minded combined playful illustration, bold typography, and a flexible visual system to create a distinct identity across podcast and social content.